The Loop — Design, Direction & CGI
For the global reveal of Škoda’s Vision-O concept, we created a three-film campaign where a storm of questions crystallizes into metal, glass, and precision detail — capturing the human process behind every design choice. It all builds to the ultimate question — “What if we just… kept driving?” — as the Vision-O bursts from concept into the real world.
At the time, the car didn’t yet exist, so we filmed a stand-in on the streets of Prague and in studio, later replacing it with a CG Vision-O through meticulous lighting, tracking, and compositing.
This is a design explorations reel compiling the most fun takes we had during the process.
We had a blast collaborating with Shark on multiple key launch projects in 2024. Being new to the vacuum lore, we encountered a variety of intriguing and challenging tasks – from large amounts of dust and debris, sometimes sticky and dirty liquids, to extreme macro shots at carpet fibers. This is a director's cut of all the design explorations we made along the way.
A new project tackling an exciting challenge: creating three design driven CG sequences for Bella+Canvas's brand new Heavyweight Collection. Our work intricately captures the cutting edge production process from cotton balls to stitching garments — resulting in highly detailed and nuanced animations. Accompanying the videos, our design explorations reel further expands on this captivating theme.
To launch the COP28 Local Climate Action Summit hosted in Dubai - Bloomberg Philanthropies reached out to us to craft an immersive, large-scale opening film, combining visually striking and metaphoric CG visuals, with statements from mayors of major cities around the globe. It was a powerful manifesto recognizing the role local leaders play in reducing emissions, addressing climate risk, and supercharging national efforts to move further, and faster on climate progress.
Next piece in our ongoing collaboration with Adidas, this time for the new Harden shoe line. Keeping the overall aesthetics the same, we focused on the V6’s unique key features, adding a bit of the athlete’s personality to the action as usual – by making things more playful and art-driven at the same time.
For Döcke, one of Russia's leading suppliers of building materials for suburban housing construction, we came up with a concept of advertising the products using visual techniques that are common for cutting edge phones, sport cars, sneakers and cosmetics, showing the materials in metaphorical and exquisite way that is more appealing and not familiar for the audience in this particular context.
Two design-driven TV commercials for Terem — one of the largest private house manufacturers in Russia. The goal was to shift Terem's visual aesthetic to premium, atmospheric looks and present the products as pieces of art mixed with futuristic technology.In the Anniversary video we're illustrating the key stages of the production process with a sequence of visual metaphors whilst in the Assortment one we're focusing on the imagination of the dream home with various unrealistic and hyperbolized options.
’A New Hope' is a challenging metaphor for everyone affected by the tech age that still considers some developments today as normal in our culture, traditions and society. We are not programmed well enough to foresee what the exponential technology can do to our society. How much are we going to pay for all bad decisions that we are making today? ‘A New Hope’ digs deep into our worst nightmares and what could happen if we loose control over those exponential tech advances. This video depicts how popularity mixed with power can easily transform our society into unpleasant and dangerous place. We have a high hope that our collective consciousness will drive us to a much brighter, safer, happier, inclusive and prosperous place.